No matter the cause, when images are broken in our emails, it looks unprofessional and can be a bit of an eyesore. Maybe you used a GIF and forgot to set a fallback image for clients that don’t support GIFs. Maybe there was a placeholder tag in the code that didn’t get replaced before sending. Sometimes, our images don’t always come through clearly. Nailing the perfect imagery in email is difficult, especially when trying to cater to the needs of dozens of email clients. There are hundreds of other equally horrifying scenarios. Maybe you used a screenshot or image and forgot to blur someone’s real-life credit card number. And if you’re in a regulated industry, you probably already know all about privacy and data security – like HIPAA compliance in email marketing for the healthcare industry.īut it might also be as simple as using a product or marketing mockup that hadn’t been approved by the legal team or sending out an item that hasn’t been released yet or a pricing update that hasn’t been announced. This one can be a bit more serious and wind up with you having to sit through the cybersecurity equivalent of an HR harassment seminar.Įvery organization should have an email review and quality check process. But Josh took the fall for it on Twitter, and everyone in the office was cracking up about Mailgun’s better anal. He didn’t even write that subject line – that was all my bad. Luckily, the cut off only happened in one mobile email client. We were trying to help our customers use Mailgun’s tagging feature so they could capitalize on our awesome analytics, but the email subject line certainly hinted at something else altogether. We’ll own up to this one we made a little while ago. Yes, even email companies can make email mistakes. Here are the email mistakes we see most often: The typo Some kinds of errors happen more frequently than others. What are some common email mistakes?Īs hard as we all work to quality check emails and do things right, like in life, we all mess up from time to time. But you have to come out into the sunlight again at some point.Īnd once you’ve got a good grasp on your own self-worth – which could take years – it’s time to decide whether or not you should do something about fixing your errors.īut before we get to that, I want to share a couple of the really embarrassing mistakes we’ve made with our emails that will hopefully make you feel a little better. Still, we know the thought of an erroneous email dancing around your subscribers’ inboxes is enough to make you want to crawl into a hole. I recommend counseling.) The fact that you made a silly error in an email does not mean that you’re careless or lack intelligence. If this happens to you, try to remember you’re not an idiot. It’s not like a website where you can instantly make the correction and no one will be the wiser that you messed up. That typo or other error will sit in people’s inbox until they read it or delete it. The frustrating thing about these mistakes – whether they be small grammar mistakes, horrible misspellings, or even wrong information – is that once the email has been sent, you can’t unsend it.
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